SPS Italia – Mobile Design
The Company
SPS Italia is the highlight event for the intelligent, digital and flexible industry. Founded in 2011, the Fair is the annual appointment to discuss the most challenging issues of tomorrow's industry, recognized as a reference point for the Italian manufacturing sector..
Project requirements
SPS Italia 2020 edition
- User Interface that fits the new Brand Guideline
- New mobile app features
Context
The Posytron team designed and developed the mobile app in 2016, including the e-ticketing platform for SPS Italia Fair. With the native mobile app for iOS and Android, visitors can look for the events, the exhibitors' list and download the e-ticket.
The Lead Management feature allows the exhibitors to acquire visitors' contact information thanks to the e-ticket QR Code.
SPS Italia Mobile App
For the 2020 edition, SPS decided to adopt the Messe Frankfurt group's Brand Guideline. These changes involved both the mobile app and the e-ticketing platform. So, the SPS marketing department shared with me the logo, color palette and pictures defined in the new Brand Identity. All these elements guided me to define the new User Interface.
User Interface
New mobile features
CFP events' filter
The filter allows users to check which events issue educational and professional credits (in Italian called CFP). In the view dedicated to the Fair events, a section was added that, if tapped, brings users to the events list needed.
Featured products
The new section allows exhibitors to highlight one of their products. From the featured products list, it's possible to view the detail product page that is linked to the exhibitor page. At the same time, on the exhibitor page, the featured product is shown as an image or a carousel. In the featured products section users can save as favourite as many products as they want. To easily find them there is the Favourites section, divided in Exhibitors, Events and Products.
