Posytron – Brand development
The Company
Posytron is a technology consulting company founded in 1999 to support companies and public administrations' competitiveness by developing web and mobile platforms.
Project requirements
- Visual Identity
- Marketing strategy
Context & Strategy
I worked for Posytron as a Graphic Designer managing corporate communication. Although the company had been in business for many years, it had neither a coordinated image nor a well-defined communication plan. For this reason, it was first necessary to define the marketing objectives and the consequent communication goals.
Business needs
- Defining the brand strategy and the corporate image according to the brand's values and goals;
- Developing the corporate image following the guidelines already defined but adhering to the new requirements in terms of brand strategy;
- Designing new corporate and promotional material for multi-channel communication (business cards, flyers, social advertising, landing pages, sales presentations, product development)
Target Market
B2B
Since this is a software development company, the primary target is companies and public administrations that benefit from digital transformation.
Brand definition
The first step was to define the corporate image elements. It was important not to deviate too much from what had been done until then, the company has been active for many years and it is vital to maintain brand recognition. I kept what reflected the values and objectives of the brand, eliminating the superfluous. The company wants to convey trust, integrity and innovation.
Colors
Typeface
Posytron Visual Identity
Posytron's visual identity includes the design of print and digital materials. The strategy was implemented across all communication tools to give the company a consistent identity. The material consists of business cards, corporate presentations, content for social, and print and digital advertising.
